EP 61: Conversion Optimisation...the Growth Strategy that Shouldn't be Ignored w/ Paul Rouke of PRWD

So my guest on today’s episode goes by the name of Paul Rouke.  Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency.  This is not just fluff…this is EARNED…and here’s why.Their client list includes:
 
- outdoor wear brand: North Face
- travel search engine - Skyscanner
- footwear retailers - Schuh
- the UK’s #1 appliances ecommerce site - AO.com
 
thats not all…they’ve worked with:
 
- MBNA,
- Harveys
- Money Super Market
- Bensons for Beds
- Speedo and
- Monsoon
 
He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke.
 
Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2
 
 

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