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Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more
  • 16/09/2019
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Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more

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Descripción de Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more

In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.

What is a "Vanity Metric"?
A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.

Your KPIs should tell you the full story.
Examples of vanity metrics:
Goal: Purchases
Vanity Metric: Impressions, Clicks, Add to Cart
KPI: Purchases, ROAS, Conversion Value

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

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marketing ecommerce facebook ads kpi digital marketing

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