Udemy Course Live Stream Marketing & SupportThere are many different ways to use live stream video to support and market your Udemy course.This guide will help you understand the different techniques you can useThe Different PlatformsThe currently recognised platforms can be divided into 2 groupsInteractive live streamBroadcast live streamInteractive Live StreamThese are some of the platforms that allow panelists onto the show and include:Google HangoutsBlabBroadcast Live StreamThese are some the platforms that are purely broadcast basedYouTube LiveUstreamPeriscopeMeerkatInteractive Live Stream vs Broadcast Live StreamWith educational marketing, it is really important to create engagement, the ability for a viewer to ask live questions is really really important, if you want to get that interactivity and buy in to your expertise. So if you want to use live streaming to support student Q&A sessions, or deepen relationships with potential future students, then Interactive Live Stream will work better than Broadcast Live Stream.Educational Marketing vs Content MarketingEducational Marketing and Content Marketing are often perceived as the same thing, but there is a subtle difference.Content Marketing focuses on creating useful and interesting resource, whereas Educational Marketing concentrates on creating educational resource.Content Marketing Example:Top 10 Fastest SupercarsEducational Marketing Example:How To Change Your Spark PlugBecause we are selling online training, then Educational Marketing is where we need to focus. The Power Of Educational MarketingWhy does educational marketing work?When someone is looking to learn something, they will search for it.If you can help them, by educating them, for free, you can bring them into your marketing funnel.The real power of Educational Marketing, however, is in the 3 pronged educational benefit that the potential client receives.They are educated about the subject matterThey are educated about your expertise on the subject matterThey are educated about your teaching style and personalitySo by engaging in educational marketing, you develop awareness of your own expertise and also create that relationship whilst delivering educational content for free to a potential customer. Interactive Live Streaming is a powerful way to create this engagement. Ways To Use Interactive Live Streaming As An Educational Marketing ToolThere are many different ways you can use a Live Streaming session as an Educational Marketing Tool.Some Methods:Live Q&ALive CoachingPanel DiscussionAsk The ExpertExpert InterviewWith each of these methods, the key is to make sure that you generate interaction with the viewers. Some tips for creating interaction:Acknowledge your audience by name as they join your live sessionMake sure you acknowledge and answer all questionsOpen up a hot seat and allow people to jump in with comments and questionsKeep it on topic so that you do not lose the audiencePlanning Your SessionHere is a checklist of some things you want to do before you go live.Create A Landing PageBuild your resources for the event, create a uniques landing page that you can direct people to during the live session so that they can access useful resource that compliments the live show.Create A PDF ResourceCreate a PDF resource (like this), that people can take away from the show, but place it behind a newsletter sign up. Livestream Marketing Part 1 Of 3 - The Mini WebinarThe Video:The Audio: Livestream Marketing - Part 2 Of 3 - The Open ChatThe Video:The Audio: Livestream Marketing Part 3 Of 3 - General Q&AThe Video:The Audio: *Advanced Udemy MarketingGrab our $149 course for just $12!Learn how to build your own Udemy external marketing funnels and grow your Udemy profits... *All of our courses are sold on our partner site Udemy and comes with the Udemy 30 day money back guarantee!If you are unhappy with the course for any reason whatsoever in the first 30 days, you can get a full refund, no questions asked...Promote Your EventThere are a number of things you can do, but here is a quick checklist of the basics:Email your newsletter listSend out a Udemy promotional email to your course studentsShare on social mediaShare in groups and communities where you have permission to do soRe-purposing Your ContentOnce the session is finished you will want to take the video and audio files and add them to your original resource page.Notes For Adding Your Video And Audio To Your Resource PageHangoutsThe Hangout video will automatically transfer to your YouTube channel if you have linked your Google+ profile and YouTube channel.You will need to download the video to extract the audio (as an mp3) so that you can add that to your podcast or website as an audio file.BlabsYou will be sent an email with a link to your video file and audio file and will need to upload the video to your YouTube channel and the audio to your podcast or website. Blab extracts the audio from the video file and sends that to your inbox as 2 separate links.Hangouts Vs BlabsBlabsPros:Very simply for participants to joinLive discussion panel that works wellIntegrated with TwitterVery easy for participants to invite others into the live streamCons:Currently no screen share capabilitiesLow resolution video formatUsage: If your audience is unfamiliar with live streaming then Blabs are easier for them. Hangouts Pros:Full 1920x1080 HDScreen shareUp to 10 people in the panel on a standard accountFull integration with Google+ Events for easy promotionIntegrated with YouTube and Google+Cons:Can be a little bit technical for new users so make sure they arrive 15 minutes beforeUsage: If you need to have a large panel or need screenshare then Hangouts are more suitable. Top Marketing Tip Give your audience an opportunity to buy additional products and services. Don’t be frightened to ask for the sale softly… A simple way to do this, is put a Udemy coupon offer on the resource page itself. Closing Thoughts Being an online educator is about more than creating courses. We need to make sure we are accessible to our current students and potential students. By using Interactive Live Streaming as an Educational Marketing & Course Support tool, we can reach out and help those who are looking for our help both those in our courses and those outside of our courses. It enables us to offer that interactivity that is missing from online video training, it puts the teacher back in the classroom. It also enables us to prove our expertise to those that are looking for help and are willing to make the next step towards paid content. We also have to remember the SEO value of this type of marketing. By planning and creating resource for our events and then adding our videos and audios to those event pages, we can ensure our content can be found in search over a long period of time and draw future potential clients into our Educational Marketing Content. ~Mark Timberlake
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