DSP 003 – Gary Takacs On Building an Online Presence

Without a platform—something that enables you to get seen and heard—you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough. – Michael Hyatt (NOTE: This podcast was originally recorded as a lesson in our online program, BreakOut! Because Gary had such great advice, we are making it publicly available.) Each month in BreakOut!, our online program for dental sales professionals, we focus on a specific theme. Last month we talked about several reasons sales people need to consider building a strong online presence and how doing so can you help connect, engage, and communicate with clients and prospects. Today’s episode of The Dental Sales Podcast was one of the lessons inside the BreakOut! It is such an important topic that we wanted to share it with everyone. The fact is your clients are spending more time online researching products, asking for recommendations, and vetting out solutions and potential vendors. Without a presence there, you are putting yourself at a distinct disadvantage. One of the key reasons sales people hesitate getting started is because they don’t know where to begin. Which social networks should you be on? What is content marketing and how can you use it to grow your business? Should you be blogging, using email marketing, or integrating video? And assuming you know all the answers to these questions, where are you supposed to find the time? It can be pretty overwhelming, but it doesn’t have to be. Today’s interview is going to help! Enter Gary Takacs Gary Takacs is a coach, speaker, and dental practice owner. He’s also a blogger, video producer, and podcaster. In a mere two years, he’s built one of the industries most complete resources for dentists at Takacs Learning Center, including The Thriving Dentist Podcast which now has listeners in 104 countries! I asked Gary to join me for a conversation to discuss: His experience with building a platform The interplay between relationship building and technology How someone as busy as he is finds the time for blogging, Facebook, Twitter, etc. What metrics you should be measuring once you get started Want more help and advice on exactly how to get started? Join us in BreakOut! Links to resources mentioned in the podcast: Takacs Learning Center The Thriving Dentist Podcast Connect with Gary on Twitter Mitch Joel – Six Pixels of Separation (the book, the podcast, the blog) , Ctrl-Alt-Del The Smart Passive Income Podcast The Tao of Twitter by Mark Schaefer Platform: Get Noticed in a Noisy World by Michael Hyatt If you’d like to continue the conversation, ask questions, or talk about the topic further, there is a comment section below. Join the discussion. The post DSP 003 – Gary Takacs On Building an Online Presence appeared first on SCC Partners.