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Content Marketing: A discussion about McGladrey's 300% increase in content production
  • 12/06/2013
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Content Marketing: A discussion about McGladrey's 300% increase in content production

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Descripción de Content Marketing: A discussion about McGladrey's 300% increase in content production

Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live. Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You'll hear how Eric's team developed a content creation engine to drive increased thought leadership and lead generation. They'll cover: - How McGladrey increased its Web visits per month by 100% - How Webb's team created energy around content for subject-matter experts, who in turn, wanted to produce more content - How writers' productivity tripled Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars

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case study inbound marketing content marketing mcgladrey brand development Content marketing strategy eric webb content marketing how-to

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