Boxcars711 Overnight Western "Hopalong Cassidy" - The Golden Lure (Aired June 6, 1949) The Mutual Broadcasting System began broadcasting a radio version of Hopalong Cassidy, with Andy Clyde (later George McMichael on Walter Brennan's ABC sitcom The Real McCoys) as the sidekick, in January 1950; at the end of September, the show moved to CBS Radio, where it ran into 1952. Hopalong Cassidy also appeared on the cover of national magazines, such as Look, Life, and Time. Boyd earned millions as Hopalong ($800,000 in 1950 alone), mostly from merchandise licensing and endorsement deals. In 1950, Hopalong Cassidy was featured on the first lunch box to bear an image, causing sales for Aladdin Industries to jump from 50,000 units to 600,000 units in just one year. In stores, more than 100 companies in 1950 manufactured $70 million of Hopalong Cassidy products, including children's dinnerware, pillows, roller skates, soap, wristwatches, and jackknives. Show Notes From The Old Time Radio Researcher's Group. THIS EPISODE: June 6, 1949. Program #52. Commodore syndication. "The Golden Lure". Commercials added locally. Hoppy's old pal Smiley plans to sell out and asks Hoppy to bring his daughter out west. Fool's Gold and murder are inevitable, but Smiley has the last laugh. Irwin Ashkenazie (writer), Joseph Du Val, Walter White Jr. (producer, transcriber), William Boyd (host). 30:26. Episode Notes From The Radio Gold Index.
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