Ahorra 5 meses con 1 año de Premium al 35% dto ¡Lo quiero!
Andrea Fabbri | Creating Your Brand Scientifically
  • 16/07/2019
  • 0
  • 0
  • 0

Andrea Fabbri | Creating Your Brand Scientifically

Audio no disponible. Inténtalo más tarde.
  • Descargar
  • Compartir
  • Me gusta
  • Más
    • Escuchar en popup
    • Denunciar Contenido
Preparando para la descarga

Preparando audio para descarga.

Escucha patrocinada. El audio empezará en pocos segundos...

Escucha sin anuncios y sin esperas con iVoox Premium

Pruébalo Gratis

X

Descripción de Andrea Fabbri | Creating Your Brand Scientifically

Say the word brand and most people think of iconic companies like Nike or Apple with flashy slogans or logos.

But in the B2B context, brand is very different. And, as Andrea Fabbri of Branding Business explains, creating a brand identity is not some vague, touchy-feely process.

An effective brand that can guide sales and marketing – even operations and product development – is based on cold hard data and evidence, both from the company doing the selling and the prospects in their target market.

Andrea talks about his approach to building a brand, as well as…

* Why salespeople are vital to this process

* The key differences between marketing and branding

* How to test a new brand identity almost risk-free

* One of the most underestimated – yet most important – activities when making changes in a company

* And more

Mentioned in This Episode: www.brandingbusiness.com

Mostrar Ocultar

salesprocess salesconsultant

Comentarios

Por decisión del propietario, no se aceptan comentarios anónimos. Registrate para comentarlo.

Más de Negocios y sectores

VER TODOS