Did you do a lot of stupid things when you were a kid? Did you get caught and yelled at? Was your #1 go-to argument: Well, my buddy was doing it first - only to be told, “Well, if your friend jumped off a bridge, would you do it, too?” As a kid, there are certain people who influence and inspire you. As you get older, that doesn’t change. About 92% of consumers trust earned media, such as word-of-mouth and recommendations from friends and family, more so than any other form of advertising. The result: Influencer marketing.
Today, we’re talking to Shane Barker, a digital marketing consultant who specializes in influencer marketing. He shares the top three things needed to execute a successful influencer marketing strategy, as well as pitfalls to avoid.
Some of the highlights of the show include:
Influencer marketing is the practice of using social media influencers to promote your brand, Website, or products
Social media influencers have some type of influence over their followers, who trust and believe in them for information and guidance
Don’t look at the follower count; number of followers incentivizes who is an influencer, but fake followers are used to make that happen
Brands that use influencer marketing successfully include LinkedIn and LikeToKnowIt
Software can be used to find influencers - consider engagement rates and profiles, not “likes”; conduct research to build a long-term relationship
Pitfalls to Avoid: Don’t go after the influencer with the largest following and spend time selecting and setting expectations for an influencer
Measure success of influencer marketing via affiliate codes/links, Website/landing page traffic, brand mentions, engagement rates, etc.
Future of Influencer Marketing: How to scale this type of marketing, develop a win-win strategy, and educate brands on how to find influencers
Links:
Shane Barker
Shane Barker’s Email
Content Solutions
Global Trust in Advertising and Brand Messages
LinkedIn
The Sophisticated Marketer’s Guide to LinkedIn
Liketoknow.it
Grin
Influence.co
Fiverr
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