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AB 104: 1-800 Flowers.COM Discusses Valentine's Day by the Numbers
  • 09/02/2017
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AB 104: 1-800 Flowers.COM Discusses Valentine's Day by the Numbers

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Descripción de AB 104: 1-800 Flowers.COM Discusses Valentine's Day by the Numbers

Making people smile is no small accomplishment. It’s an art and a passion and it’s been in Chris McCann’s family for decades. From that first flower shop that opened 40 years ago, 1-800-FLOWERS.COM Inc. has become a multi-brand, omni-channel gift leader, offering a selection of iconic-branded gifts for every occasion. The company’s President and CEO joins Jeffrey to discuss the big holiday: Valentine’s Day. Lessons Learned: Add emotion to what you do, put some feeling into making people smile Build the relationship first and the business second Conversational commerce is the future for improving the customer experience

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