Samantha and Lauren of S & L Trends are on the podcast today to talk about their journeys and growing their own brand. They talk about how they met in beauty school, how hair is an important aspect of fashion, and some of their goals for this year, including consumer education content that can help women across the nation gain confidence in styling their hair.
Key Takeaways:
[1:35] - Samantha kicks off the episode with her story, starting with how she got into the cosmetology business. Her parents encouraged this trade, which allowed her to find her passion earlier than most people.
[3:45] - Lauren shares her own story — she was interested in hair from a young age, practicing on her sister. She did go to university for a few years, but eventually went back to cosmetology school for hair.
[8:05] - Both girls are passionate about fashion, but not necessarily clothes. As women, hair and how you use make up is part of how we present ourselves to the world. Our hair is part of who we are, and can change someone’s confidence.
[13:50] - They met in beauty school, but made the transition to S & L Trends after they started getting booked to do a lot of weddings. They focus on a teamwork effort so all of their clients get the same experience.
[17:10] - The girls talk about the dynamics in the industry, and how the competition plays out. With hair, as with any industry, there is more than enough work to go around. There’s room for everyone to be successful!
[18:40] - Samantha and Lauren talk about what they do through S & L Trends, primarily weddings and also a focus on education with their clients and other hairdressers. They are also part of the AIIR Professional team that launched crystal-infused hair care in 500 stores across the US.
[22:40] - They talk about some of the goals they are manifesting for 2020. This includes their product launch, but also a new focus on education — they go to Aveda Salon in Phoenix every 10 weeks to teach on editorial styling.
[24:11] - They are also starting to manifest consumer education, which focuses on helping clients be able to recreate hairstyles and feel confident about styling their own hair. Lauren talks about some of the content they are hoping to launch, and how they want to distribute these to consumers.
[28:03] - Samantha and Lauren talk about their mission statement, and the focus on confidence. Having your hair styled in a way that makes you feel beautiful can change the outcome of your whole day.
[30:50] - Women connect so much over getting ready, doing their hair and their make up. It is a genuine time they are able to spend with each other while being authentic with each other. They talk about the training they received about collaborating with the energies of their clients.
[34:10] - Samantha and Lauren talk about some of the challenges they’ve faced growing their business, especially since they are so young.
[38:05] - All three girls talk about the importance of reflecting on accomplishments, especially as entrepreneurs. It’s easy to compare yourself to other people, especially with social media, but it’s important to remember to celebrate your wins.
[44:55] - Lauren and Samantha share their advice for women — some of the biggest advice they have is if you’re interested in something, just ask about it. It’s important to have the confidence to put yourself out there.
[47:40] - They talk about leaning into discomfort — if you’re feeling uncomfortable that means you’re about to grow. When you’re growing a business, it’s important to say yes to anything that comes your way. You never know what door it will open for you.
[51:20] - They talk about the struggle of comparing themselves to other people in their same industry. They also talk about the importance of being kind to everyone you work with in your industry.
[54:40] - To follow their journey, you can follow them on Instagram (linked below). They also talk about the up and coming trend of TikTok, and how you can use this platform to promote your business.
[1:00:45] - They talk about the timeline of their upcoming consumer education launch, and some upcoming collaborations with the Style Twins.
Mentioned in this Episode:
The SheFactor
Instagram
S & L Trends
AIIR Professional Haircare
YouTube Channel
TikTok
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