[310] Four types of marketing content that will make you sales

Do you struggle to come up with daily content to engage with your audience and ultimately make sales?
From dogs in hairdressers to comments made by strangers at a speaking event – find out how everything can be turned into a content opportunity with these practical marketing tips.
Here’s what you’ll learn in this episode:
What a dreadful print error with my book taught me about marketing (3:10)
Different types of stories that people want to hear (7:25)
How to make your content about your audience (even when it isn’t) (8:55)
How to create engagement around your content (13:42)
Why you need to create content which is easy for your audience to engage with (19:36)
Why everything is a content opportunity (28:17)
TRIGGER WARNING: Janet talks about baby loss, skip to 44:05 if you would rather not listen (36:05)
How sharing personal content will help build up trust with your audience (36:05)
Resources
Vlog 003: Writing my talk for Inbound 2018
Episode 229: How to get big press coverage on a small business budget with Sally Bunkham
Sally Bunkham’s article in The Independent: I’m fed up with people criticising new mums for drinking alcohol – it’s sexist and it’s unscientific
Episode 252:How to bounce back from setbacks
Episode 294: How to quadruple your income in seven days with Jennifer Hamley
Download your free 2019 Media Calendar here
Pre-order the 2019 Media Diary
Pre-order the 2019 Media Diary and Media Diary Owners’ Club
2019 Wall Year Planner
Janet Murray’s Love Marketing Membership
Content Live 2018
Love Marketing, Make Money Income Goals Checklist
The Janet Murray Show Podcast Guide
My YouTube channel
**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional
Guide To Selling Your Story In The Media)
My FREE Janet Murray’s Love Marketing Facebook Community
Connect with me on Twitter, Instagram and Facebook
 
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