[207] What you need to know about data protection with Katrina Cliffe

If you’re holding data about your customers – including email and postal addresses – you need to know about new data protection rules, which come into force in May 2018.
In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect how you communicate with your contacts.
Here’s what you’ll learn in this episode:
How Katrina Cliffe’s background in marketing, working in particular with SMEs, has helped make her an expert on data protection legislation
What exactly is meant by ‘data’ and why the data protection updates are relevant to your business
Practical examples of how the changes will affect your day-today marketing activities
How to ensure you are GDPR compliant (and why you need to start by looking at the data that you already hold)
Key resources
Order the 2018 media diary or join the media diary owners’ club
The Soulful PR Studio
Your Year in PR – my media planning masterclass
Video of Soulful PR Live
Soulful PR for Starters
A PDF guide to navigating the podcast episodes
KC Communications
Katrina on Twitter
MailChimp
Infusionsoft
Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners
**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)
My FREE Soulful PR Facebook Community: tips & advice for promoting your business
Connect with me on Twitter, Instagram and Facebook
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