#12: Step-by-Step Case Study: Manufacturing, Marketing and Selling a Physical Product with Cody Berman of Arsenal Discs

How do you go about creating a product line out of thin air?
In this episode, Cody Berman breaks down the process from start to finish -- and opens up about his exact costs and profit margins. 
Cody grew up playing this disc golf (think of it as “golf with frisbees”), and by the time he was 19 years old the game was growing FAST. He spotted a big opportunity in the equipment market… and decided to do something about it.
You’ll learn how Cody and his partner went about their market research (cost per unit, engineering, official regulations, margins, markup, MSRP), how they launched a Kickstarter campaign to raise seed money, and their process for calling 200 (!) prototyping and molding companies to get the best deal possible.
We also talk about the moments that almost made them quit -- from being told they would need $100,000 to start (they wouldn’t) to surviving a disastrous early production run that led to an all-nighter and a lot of wasted capital.
Cody also reveals how he markets Arsenal Discs in online groups, how he handles packaging and shipping, and his tips for entrepreneurs thinking about selling via Amazon. 
Don’t miss this action-packed episode, and subscribe so you won’t miss the next one!
In This Episode We Cover: The story behind Arsenal Discs
How to start a business in college
Meeting his business partner in college
The story behind how they built the actual discs
How to get from a product idea to an actual product
The other hidden processes when starting a business
Handling obstacles and rejections
Doing whatever it takes to launch a product
And SO much more!
Links from the Show BiggerPockets
BiggerPockets Money Podcast 26: Graduating College on Track for Financial Independence with Cody Berman
BiggerPockets Money Podcast 17: Building a Lean Business With (Almost) No Capital with Alan Donegan
Amazon
Kickstarter
Fiverr
UpWork