THE ULTIMATE WINGMAN
Please note this episode contains some sexual references.
In this episode, our conversation with artist, copywriter, consultant, podcaster and all-round storytelling nerd Adil Amarsi takes some interesting twists and turns (this was Jacks fault!)
Who would have thought the international go to guy for high converting copy, has rapper, door to door salesman and chef on his CV! Unlike our previous guests Amil has built his business on building other people’s personal brands and has only recently began to focus on his own.
Want know how to perfect your copy? Then this episode for you, this guy can literally sell anything!
KEY TAKEAWAYS
“I don’t submit anything unless mentally I’m 100% happy with it internally, otherwise I’m doing a disservice to people.”
“I have a formula to writing kick ass copy, based on a psychological conversation. It’s all about knowing when you want to know something.”
“Interrupt a conversation, don’t create one.”
“Know your audience, know what they’re into, then write to them, that is essentially it.”
BEST MOMENTS
“My obsession with wanting to be the best, it breeds two things, it breeds the greatest amount of work but the greatest amount of self-torture. The mental health aspect of what I put myself through would break most people”
“Grammatically as a copywriter, you break a lot of rules.”
“What made me different, I had an unknown formula.”
“I built a sales funnel in 4 hours that generated £25,000 per month.”
ABOUT THE GUEST
My story started when I was 5 years old. My dad was paralyzed from the waist down due to a herniated disc.
During those 2 years I spent 2 hours a day, 6 days a week watching Billy Mays and other great pitchmen on the home shopping channel – my dad loved it and I’d wait for him to move so I could watch cartoons.
Fast forward to me aged 12 (2001), my parents and I are told by my teachers that I have a brilliant mind but I can’t write quickly.
So I ended up spending an hour after school writing stories for my dad. At 18 years old I decided to dabble in copywriting, at 19 I fully committed.
ABOUT THE HOSTS
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
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