Brand Haiku #16: Brand and Financial Portfolios
In order to realize the desired investment objectives, financial portfolios are built with...
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Podcasts de competitive
Brand Haiku #15: Brands and Counting
It is said that for most of human history, we have counted as follows: one, two, three, many. A...
00:32
Brand Haiku #14: Brands and Their Personalities
In the mind of the customer, a strong, favorable, and unique brand personality differentiates a...
00:33
Brand Haiku #13: Brands That Self-Heal
General Motors selling cars with known defects. Major League Baseball players abusing steroids....
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Brand Haiku #12: Brand and the 3 Cs
Brand. Company. Competition. Customer. Your Company: brand defines the promise your company...
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Brand Haiku #11: What are Brands Best at?
Creating choice—you cannot be chosen unless you are a choice Simplifying complex purchasing...
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Brand Haiku #10: Who Needs a Brand?
Shareholders don’t. They invest in mutual funds that own hundreds of companies. Employees don’t....
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Brand Haiku #9: Brands are About Sacrifice
There are over one million words in the English language. And every word has a unique meaning....
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Brand Haiku #8: How Much is Your Brand Worth?
We have been repeatedly taught about the resistance of any intangible, such as a brand, being...
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Brand Haiku #7: A Commodity Plus a Brand = A Premium Price
An orange ... is an orange ... is an orange. Unless, of course, that orange on a tree just...
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Brand Haiku #6: Your Story of Origin
Just about everything you say about your business can be copied by competitors. Except your...
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Brand Haiku #5: Business Begets Brand. Brand Begets Customers.
Business strategy creates an offering. Brand strategy creates customers for that offering....
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Brand Haiku #4: Brands Influence. Brands Compel.
Brands influence what customers think and feel—how they see themselves and their roles in the...
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Brand Haiku #3: Brands Mitigate Product Development Risk
In the mind of the Xerox customer, the brand is not elastic enough to stretch from office copiers...
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Brand Haiku #2: Why Customers Choose a Brand
Consumers choose one brand over another because the customer-benefits are relevant and...
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Brand Haiku #1: Sustainable Differentiation
Your competitor set is a primary source for sustainable differentiation. However, too many...
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John Falbo Pt. 8 Parents' Responsibility to Build Competitive Athletes
Should we parents push our kids to be fiercely competitive? Or should we protect them from the...
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51: What is a Competitive MCAT Score?
Last week we covered MCAT retakes. Today we'll cover a question that you have to know first -...
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Be Thankful: How Positive Thinking Can Help You Grow Your Business
Taking a break to be thankful can feel like a waste of time. But studies show that positive...
18:43
Be Thankful: How Positive Thinking Can Help You Grow Your Business
Taking a break to be thankful can feel like a waste of time. But studies show that positive...
18:39
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